Atacadão is ramping up its expansion in southern Morocco with a major push that saw three new stores open in just one month. The retail chain, known for its large-format outlets, has launched new locations in Laâyoune, Guelmim, and Ouarzazate – an ambitious rollout backed by a combined investment of 355 million dirhams.
Beyond the financial commitment, the move is generating a significant socio-economic ripple effect. The openings have already created 620 new jobs, both directly and indirectly, underlining the brand’s strategy of rooting itself in high-potential regions while actively contributing to local development.
These cities weren’t chosen at random. Laâyoune, Guelmim, and Ouarzazate all represent underserved areas in terms of modern retail infrastructure. Atacadão’s presence is designed to fill that gap, offering wider access to organized retail while meeting growing consumer demand. This targeted expansion fits into the company’s broader strategy of methodically building out its national footprint, a process already underway in other parts of the country.
What stands out is the precision behind each launch. From location scouting to staff recruitment, construction oversight, and inventory logistics, every phase of these projects has been executed with speed and efficiency. The result is a model of operational discipline that reflects Atacadão’s expertise in scaling up retail infrastructure quickly, even in regions where logistical challenges are greater.
