Auto Nejma Maroc recorded strong growth in 2025, outperforming the wider Moroccan car market as demand rose sharply across the sector.
The national market grew by 33.4% compared with 2024. Passenger vehicle sales reached 208,678 units, up from 157,086 a year earlier. Light commercial vehicle sales rose by 38.2% to 26,694 units.
Within this context, Auto Nejma Maroc increased its sales by 77% over the year, selling 8,104 vehicles in 2025, compared with 4,591 in 2024. Growth was supported in particular by demand for BYD models.
In the fourth quarter alone, the company sold 2,530 vehicles, up from 1,654 in the same period of the previous year.
The rise in volumes was reflected in financial results. Fourth quarter revenue reached 1.281 billion dirhams, up 44% from 891 million dirhams a year earlier. Full-year revenue totalled 4.134 billion dirhams, compared with 2.831 billion dirhams in 2024, an increase of 46%.
Investment spending remained steady. The company invested 57 million dirhams in the fourth quarter, mainly to complete its Agadir branch and open new BYD showrooms. Annual investment stood at 110.55 million dirhams, close to the level recorded in 2024.
The company’s cash position also improved. Net cash was minus 220.9 million dirhams at the end of 2024, but turned positive at 85.63 million dirhams by the end of 2025, driven by stronger sales collections and a successful financial market operation.
Following the results, Auto Nejma Maroc said it plans to update its strategic plan towards 2030 earlier than scheduled. In 2026, it intends to continue renovating its sales network and open four new sites to support growth across its brands.
