Autocaz has officially launched Morocco’s first-ever refurbished vehicle program, introducing a brand-new segment between used and new cars. This innovative initiative was unveiled at the Franchise Exhibition, held from February 12 to 14, 2025, at the Casablanca International Fair. The launch was met with acclaim, earning Autocaz the Innovation Trophy during the event.
The program is built around a comprehensive refurbishment process, including a 120-point inspection and official certification to ensure vehicle quality. Each refurbished car also comes with a warranty, a groundbreaking first in Morocco’s used car market. This initiative offers buyers a reliable and affordable alternative, striking a balance between the affordability of used cars and the reliability of brand-new vehicles.
With this launch, Autocaz is expanding its catalog to include two distinct offerings: certified and guaranteed used cars, inspected for quality assurance, and refurbished vehicles, which undergo a more extensive renewal process to bring them closer to new condition.
“Our goal is to bring more transparency, quality, and peace of mind to Moroccan car buyers,” said Sanaâ Zagouri, CEO of Autocaz. “By introducing this new segment, we are giving customers the choice between high-quality used vehicles and refurbished cars that feel almost new while remaining affordable.”
This program marks a significant step toward structuring Morocco’s used car market, offering buyers more secure, regulated, and differentiated options. With a focus on innovation and customer confidence, Autocaz is paving the way for a more trustworthy and competitive automotive sector in Morocco.
