In a significant step toward enhancing financial accessibility in Morocco, Barid Cash has partnered with the Association of AXA Assurance Maroc General Agents (AGIR) to bring its services closer to the Moroccan public. This collaboration, signed by Barid Cash’s CEO Mohamed Adil Chraibi and AGIR President Bouchaib Erraji, is set to broaden Barid Cash’s distribution network, making it easier for Moroccans to access essential financial solutions through a wider network of service points.
Under this strategic agreement, AXA’s general agents will now provide Barid Cash’s full suite of financial services, expanding the reach of these services across the country. This initiative is designed to simplify access to financial products for a greater number of Moroccans, especially in regions where service points may be limited.
“This partnership with AXA Assurance Maroc’s AGIR is a strategic advancement for Barid Cash, strengthening our national presence and making our services more accessible across Morocco,” said Mohamed Adil Chraibi, CEO of Barid Cash. “It confirms our commitment to stay close to our clients, offering innovative and accessible financial solutions.”
A growth-driven collaboration
Bouchaib Erraji, President of AGIR, emphasized the mutual benefits of the partnership, highlighting the potential for increased revenue and market presence for both entities. “This collaboration is more than just an agreement; it represents a genuine opportunity for development in our respective activities. Together, we’ll create a successful model that fuels growth for our teams and clients,” Erraji noted.
This alliance not only solidifies Barid Cash’s footprint in the Moroccan market but also reflects a shared commitment to contributing to Morocco’s economic development by making financial services accessible to all. By bridging gaps in financial access, Barid Cash and AXA’s AGIR are setting a new standard for community-focused financial inclusion, bringing essential services closer to where people live and work.
