Casablanca has hosted the latest stop of a national investment roadshow aimed at helping small businesses grow and attract more private investment.
The event was held under Morocco’s new Investment Charter. BCP Group said it wants to expand financing for very small, small and medium-sized businesses, which it sees as the main source of new jobs and regional development.
Speakers included Naziha Belkeziz, Chakib Alj, Brahim Benmoussa and Idriss Bensmail. The meeting focused on making it easier for entrepreneurs to get support and bringing public and private partners closer together.
Why the Investment Charter matters
The charter, launched in 2022, aims to increase private investment in Morocco so that by 2035 it makes up two-thirds of total investment.
It offers financial incentives based on how much companies invest and how many jobs they create. Extra bonuses are available for projects in less developed regions and for sectors such as green industry, digital technology and advanced manufacturing.
Small businesses make up more than 90% of Morocco’s companies, but many struggle with high interest rates, lack of collateral and complicated paperwork. Roadshows like this are meant to connect them with funding from banks and the government.
BCP is working with CGEM and local authorities to create a simple “one-stop shop” for investors.
The bigger economic picture
The roadshow comes as Morocco sees wider investment growth.
Industrial hubs in Tangier and Kenitra have helped the country become Africa’s top passenger car producer, with a push to involve more local suppliers.
Morocco is also attracting global interest in green hydrogen projects and encouraging smaller firms to support the sector.
Infrastructure spending linked to the 2030 FIFA World Cup is expected to create new opportunities in rail, hotels and digital networks.
At the same time, the government’s digital strategy aims to create 240,000 jobs and provide new grants for tech startups.
