A holiday in Morocco is becoming a popular choice for British travellers, who made more than 1.3 million trips to the country in 2025 and spent an estimated $1.56bn, according to official UK figures.
The data, published by the Office for National Statistics (ONS) on 16 October, show that travellers spent an average of about $1,200 per trip and stayed for seven nights, adding up to 9.1 million overnight stays.
Holidays accounted for most visits, with 1.137 million trips and $1.44bn in spending. The figures cover residents of Great Britain, regardless of nationality.
Morocco attracted more British travellers than Egypt and Tunisia in 2025, although Turkey remained far more popular.
Nearly two-thirds of British holiday trips to Morocco were sold as packages, which combine services such as flights and accommodation.
The ONS recorded 718,000 package holidays, generating about $988m in spending. The other 419,000 holiday trips were organised independently.
London Gatwick was the most popular departure airport, accounting for 345,000 trips. London Stansted followed with 328,000, while Manchester recorded 236,000. Together, the three airports handled nearly 70% of all trips from Great Britain to Morocco.
Direct flights from British cities to destinations including Marrakech and Agadir have helped make the country more accessible to holidaymakers. Airlines serving the market include Ryanair, easyJet, Jet2, Wizz Air and British Airways.
Ryanair operates 156 routes to Morocco and has allocated 5.3 million seats to the country for its winter schedule, according to the information provided.
How Morocco compares with its rivals
British residents made 1.13 million trips to Egypt in 2025, spending $1.52bn. Tunisia recorded 448,000 trips and $493m in spending.
Turkey remained the biggest destination among the four, attracting 4.32 million trips and $4.94bn in expenditure.
Visits to friends and relatives accounted for another 148,000 trips to Morocco. Travellers spent $95m on these visits and recorded nearly 1.56 million overnight stays.
Business travellers made 16,000 trips, spending about $21m.
The increase in British travel comes as Morocco’s tourism industry expands. The country welcomed 19.8 million international visitors in 2025, while classified tourist accommodation recorded more than 43.4 million overnight stays, up 9% from the previous year.
Low-cost airlines offered more than 12 million seats to the country in 2025, a 12% annual increase.
Ryanair has invested $1.6bn in its Moroccan operations, bases 16 aircraft in the country and carries more than 10 million passengers a year on its Moroccan flights. It has also opened an operational base at Rabat-Salé Airport.
The expansion is part of a broader effort to increase air links and spread tourism beyond Marrakech and Agadir to destinations such as Rabat, Tangier and Fez.
The government has launched a 38bn-dirham ($4bn) airport development programme running to 2030. Under the plan, Marrakech Menara Airport’s annual passenger capacity is due to increase from 9 million to 16 million.
The Moroccan National Tourist Office is implementing a 2023-2026 tourism strategy backed by a state allocation of 6.1bn dirhams, or about $640m. The plan focuses on attracting more direct flights, promoting a wider range of destinations and preparing the country to welcome 26 million visitors by 2030.
France remains the country’s largest source market, with 5.7 million visitors. The UK is one of its fastest-growing European markets, with more than 1.4 million visitor entries reported when all travel modes are included.
