Bugshan Automotive Group (BAG) has announced the launch of BAG CAPITAL, its new financial and insurance services subsidiary dedicated to the automotive sector. This initiative reflects the Group’s commitment to innovation, customer-centricity, and driving the growth of Morocco’s mobility market.
BAG CAPITAL is a key component of BAG’s ambitious development strategy. Exclusively serving the Group’s renowned brands—Hyundai, Changan, Tata, Dongfeng, Aston Martin, and Global Occaz—the new subsidiary aims to deliver innovative and accessible financing and insurance solutions. Oussama Berrada, CEO of Bugshan Automotive Group, explained the significance of the move: “BAG CAPITAL translates our vision for reinvented mobility. By combining accessibility, innovation, and reliability, this new entity strengthens our leadership in the sector while offering tailored solutions to meet our clients’ evolving needs.”
Starting in early 2025, BAG CAPITAL will roll out a comprehensive range of services tailored to individuals, professionals, and large corporations. Youssef Bennis, General Manager of BAG CAPITAL, outlined the mission, emphasizing that the subsidiary is designed to offer top-tier financing and insurance solutions exclusively for buyers of new and pre-owned vehicles sold through BAG Group brands. He noted that the primary focus is on creating a seamless and intuitive customer experience by addressing accessibility challenges and ensuring high levels of satisfaction. BAG CAPITAL will provide customized options that simplify vehicle acquisitions, with optimized and flexible insurance packages catering to the needs of individuals, corporate fleets, and specialized professional users.
Bennis further highlighted that BAG CAPITAL’s positioning will rely on strong partnerships with Morocco’s leading financial and insurance players. This collaborative approach is expected to solidify the subsidiary’s role as a key driver of economic competitiveness in the mobility sector.
Beyond its financial mission, BAG CAPITAL also reflects Bugshan Automotive Group’s long-term commitment to promoting clean and smart mobility. The subsidiary’s operations will include advantageous offers for eco-responsible vehicles, fostering greater adoption of green mobility solutions in the market. Strategic collaborations with key industry players will ensure that services align with evolving market needs, while the digitization of all processes and documentation will help reduce the company’s carbon footprint.
Through BAG CAPITAL, Bugshan Automotive Group aspires to act as a catalyst for change in Morocco’s automotive sector. By integrating innovation, accessibility, and sustainability into its business model, BAG CAPITAL aims to support the country’s transition towards a cleaner and smarter mobility future while addressing the needs of modern consumers and businesses.
With this bold new initiative, Bugshan Automotive Group reinforces its leadership as a forward-thinking industry player, committed to enhancing customer experiences and contributing to Morocco’s ongoing digital and environmental transformation.
