In line with its commitment as a trusted digital operator, Orange Maroc is breaking new ground with the launch of its Super App “Max it”. As a first-of-its-kind digital innovation in Morocco, Max it aims to revolutionize the customer experience by integrating mobile and fixed-line management, digital content, gaming, and even the purchase of festival and concert tickets into one intuitive platform. Replacing the existing “Orange et moi” application, the new app promises a more streamlined, secure, and comprehensive user experience, positioning itself as a true mobile service hub designed to simplify users’ lives.
Hendrik Kasteel, CEO of Orange Maroc, highlighted the strategic importance of this innovation: “The launch of Max it marks a new milestone in our commitment to digital transformation in Morocco. This innovative platform reflects a digital ecosystem tailored to meet our customers’ expectations while supporting digital inclusion.”
Max it delivers a seamless transformation of the user experience by offering an all-in-one ecosystem accessible directly from a mobile phone. Users can easily and quickly manage their daily needs through a single, highly functional interface. The app’s services are structured around three main pillars that make it a comprehensive digital solution.
Firstly, it enables full management of Orange mobile and fixed lines, offering all essential features for seamless control of subscriptions, accounts, and usage. Secondly, the app integrates mobile payment services through Orange Money, providing secure and efficient payment solutions.
The third pillar expands into an array of e-commerce and digital content services, making Max it a complete entertainment and lifestyle hub. Users can access online games, music, TV, videos, and news. The app also features a digital ticketing service, allowing customers to purchase tickets for concerts, festivals, and other events with ease.
What sets Max it apart is its open and scalable platform, designed to evolve based on customer needs and expectations. By consolidating its own services alongside those of its partners into one powerful all-in-one interface, Orange Maroc solidifies its position as a multi-service operator committed to enhancing digital inclusion and transforming daily life for its users.
With Max it, Orange Maroc not only simplifies access to its broad range of services but also contributes significantly to Morocco’s ongoing digital transformation, offering a glimpse into the future of mobile connectivity and customer convenience.
