This year marks a milestone for Caftan Week as it returns for its 25th edition under the captivating theme: “Sahara, Heritage in Couture.” Taking place from May 8 to May 11, 2025, in Marrakech, the event promises an artistic journey into the heart of Morocco’s vast and symbolic Sahara Desert.
Since its inception, Caftan Week has become a must-attend for both fashion enthusiasts and those curious about Moroccan cultural heritage. In honor of its 25-year anniversary, the organizers aim to pay tribute to the desert’s rich traditions, which continue to serve as a wellspring of creative inspiration.
This year’s edition transports attendees into the evocative world of the Moroccan Sahara, a landscape that inspires awe with its golden dunes, lush oases, and star-filled skies. The creative atmosphere will come alive through a variety of programs, including fashion shows, masterclasses, art exhibitions, and exclusive meet-and-greet sessions with top designers.
The highlight of the festivities, as always, will be the grand Caftan 2025 runway show. Here, celebrated designers will showcase their latest collections, presenting breathtaking designs that blend traditional elegance with modern innovation. The event also provides a golden opportunity for up-and-coming Moroccan talent to step into the spotlight and gain recognition on both national and international stages.
Caftan Week 2025 aims to create more than just a visual spectacle—it seeks to spark a dialogue between the past and future of Moroccan fashion. By centering the theme on the Sahara, designers face a delicate challenge: how to modernize ancient traditions without compromising their authenticity. However, with their remarkable vision and creativity, these artists are expected to rise to the occasion with flair, offering a perfect blend of heritage and reinvention.
This edition also arrives at a pivotal moment for Moroccan artisanship, as the nation’s fashion scene experiences a dynamic resurgence. The caftan, Morocco’s iconic garment, has evolved into a powerful symbol of prestige, embodying the rich diversity of the country’s regions and traditions. Caftan Week serves as a critical platform for promoting this evolving craft, positioning Moroccan fashion as both rooted in history and forward-thinking.
With a packed agenda and high expectations, Caftan Week 2025 promises to be unforgettable—a celebration of memory and artistry inspired by the mystique of the Sahara.
