China’s Sunrise Group is preparing to take a major step forward in its industrial ambitions in Morocco. On Friday, Karim Zidane, Morocco’s Minister Delegate for Investment, met in Rabat with the company’s president, Lei Xu, to review progress on their joint development plans.
The initiative centers around two fully integrated textile manufacturing plants, which are scheduled to break ground this September—one in Fez and the other in Skhirate. Barring any delays, production is expected to begin the following year. According to Minister Zidane, the project is advancing on schedule, and construction is set to proceed at a steady pace.
The meeting brought together key players from Morocco’s investment ecosystem. Alongside the minister and Sunrise’s leadership were representatives from the Moroccan Agency for Investment and Export Development (AMDIE), as well as officials from the regional investment centers of Rabat-Salé-Kénitra and Fez-Meknes. Several of Sunrise’s partner companies, all active in the textile sector, also participated in the visit to explore potential business collaborations and future deployment plans.
This venture stems from a strategic agreement signed on March 20 between the Moroccan government and Sunrise, outlining an investment of 2.3 billion dirhams. The project is expected to generate 7,000 direct jobs and create an additional 1,500 indirect positions, marking a significant boost for the local economy and the country’s growing industrial base.
