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CIH Bank promises greener future and bets on sustainability to win over young and female clients

Inside CIH Bank’s sustainability push as it serves 2.8 million customers
Inside CIH Bank’s sustainability push as it serves 2.8 million customers

CIH Bank says it wants to grow while doing things more responsibly, putting sustainability at the centre of how it runs its business.

In its 2025 ESG report, the bank says this plan is part of its long-term “Impulse 2030” strategy. It focuses on keeping the business financially strong, improving governance, offering more inclusive financial services, and building a workplace based on fairness and commitment.

The bank already has a wide reach. It employs 2,469 people, and almost half of them are women. It runs 337 branches across the country. It serves 2.8 million active customers, with women making up 46% of its client base. On the financial side, it reports banking income of 5.42bn dirhams, customer deposits of 99.5bn dirhams, and loans of 118.1bn dirhams.

For the first time, the bank has also measured its carbon footprint. Its direct and indirect emissions, not including the projects it finances, reached 27,597 tonnes of CO₂. This includes 146 tonnes from its own operations, 7,274 tonnes from energy use, and 20,176 tonnes from other indirect sources. When emissions linked to the projects it finances are added, the total rises to 223,716 tonnes.

CIH Bank now wants to cut emissions from its own operations and energy use by 45.5% by 2030. It plans to do this by using more energy-efficient buildings, cleaner transport, and stricter internal practices, while also working more closely with partners.

The bank is helping more people access finance, which remains a key priority. It has 41.3bn dirhams in loans to small businesses. Younger customers play a big role, with 45% of clients under the age of 30. Women make up 46% of its customers. The bank reports a customer satisfaction rate of 93%, and says almost all complaints, 99.8%, are handled.

Staff also play a central role in this plan. The report says 82% of employees feel fully committed to the bank. More than half of staff, 56.7%, received training. The bank spent 3.4% of its payroll on training, with each trained employee receiving an average of 6.2 days. Satisfaction with training reached 95%.

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