Morocco is building more hotels, upgrading existing ones and preparing for a surge in visitors ahead of the 2030 FIFA World Cup. The 6th Hospitality Innovation Summit Morocco will take place on 10 and 11 June at the Four Seasons Hotel Rabat at Kasr Al Bahr. Organisers say Morocco needs more than 150,000 additional hotel rooms by 2030 as it works towards attracting 26 million visitors a year.
More than 500 senior decision makers are expected to attend the invite-only event, including developers, hotel operators, architects, contractors and investors.
Ravi Kumar Chandran, founder and managing director of GBB, said the changes underway go beyond simply building new hotels.
“What is happening in Morocco is more than a hotel build-out, it is a structured national reset,” he said.
He pointed to the government’s Cap Hospitality programme, which is investing 4 billion dirhams to modernise 25,000 existing hotel rooms, alongside Vision 2030, which aims to attract 26 million visitors annually.
The summit is supported by the Moroccan Agency for Tourism Development (SMIT) and the National Council of the Order of Architects of Morocco (CNOA).
According to organisers, the event is designed to connect companies involved in active hospitality projects rather than serve as a traditional networking conference. An AI-powered system will match developers with suppliers and service providers before meetings begin.
Chandran said the gathering would bring together some of Morocco’s largest tourism and property groups, including RISMA, Atlas Hospitality, Alliances, ADDOHA, CGI, YNNA Holding and Eagle Hills Morocco, alongside international hotel brands such as Accor, Marriott, Hilton, Radisson, Banyan Tree and Dusit.
“This is where the decisions behind this policy moment will be made, in the same room, at the right time,” he said.
Major hospitality projects are already underway in Rabat, Marrakech, Casablanca, Tangier, Agadir and Fez as Morocco prepares to co-host the 2030 World Cup with Spain and Portugal.
The event will also bring together investors including Ithmar Capital, the International Finance Corporation (IFC), the European Bank for Reconstruction and Development (EBRD) and Kasada Capital, as well as global architecture and design firms including Zaha Hadid Architects, HKS, HBA, WATG, Rockwell Group and Pierre-Yves Rochon.
Speakers are expected from Marriott International, Accor Group, JLL Hotels & Hospitality, HKS and Wallpaper.
