Azimut made a decisive move in 2025 by planting its flag in Morocco, signaling a new phase in the group’s global growth strategy. After a year marked by record financial performance and aggressive international expansion, Morocco emerged as one of the group’s most significant new frontiers.
In a first for the company, Azimut invested in Red Med Capital, a well-regarded financial institution based in Casablanca. This marks Azimut’s formal entry into the Moroccan market and, more broadly, into North Africa. The investment wasn’t just symbolic—it reflects a strategic choice to anchor a meaningful presence in the region. By partnering with a local player that understands the dynamics of the Moroccan financial ecosystem, Azimut is positioning itself to tap into a growing market with increasing demand for asset management services.
This move is part of a larger play across the MENA region. Alongside the Moroccan entry, Azimut also secured an operating license in Saudi Arabia, a step that further strengthens its footprint in one of the world’s fastest-growing investment hubs. Taken together, these actions suggest a deliberate strategy to establish a solid base in the region, not just for client acquisition but also to diversify its global operations and build long-term growth outside of traditional Western markets.
What makes the Moroccan expansion particularly notable is that it represents more than just geographical diversification. It reflects Azimut’s broader shift toward high-growth markets where local partnerships and tailored strategies are essential. With the Casablanca investment, the company gains immediate access to local networks, regulatory know-how, and high-potential clientele—all key ingredients for sustained success in an emerging market.
As of now, Azimut operates in 20 countries and manages around €140.9 billion in assets, more than half of which come from outside Italy. The Moroccan deal adds another important layer to this international presence and reinforces the company’s ambition to become a truly global player.
Looking ahead, Azimut is expected to continue pursuing this kind of strategic entry—seeking out targeted partnerships and licenses that open doors in untapped or underserved markets. Morocco may be a first in North Africa, but it’s unlikely to be the last.
