The Danish home furnishings brand JYSK has opened a new store in the Almaz district of Casablanca, marking another step forward in its Moroccan expansion. Officially launched on Saturday, December 27, the store is located within Sela Park—a growing commercial hub situated between Dar Bouazza, Bouskoura, and southern Casablanca.
This marks JYSK’s third store in the city since its arrival in Morocco in April 2025. The brand’s early presence has been met with strong consumer interest. Its first two locations in Casablanca quickly drew consistent foot traffic, and the company reports both solid sales in key product categories and internal team growth.
Covering more than 1,000 square meters, the new Almaz location features a wide range of products centered around bedding, furniture, and home décor. The store is built around the JYSK 3.0 layout concept, designed to deliver a more intuitive and accessible shopping experience. With this opening, JYSK continues its focus on strategic site selection to stay close to customers and meet their evolving lifestyle needs.
This expansion is part of JYSK’s broader global strategy, “Customers’ First Choice,” which aims to tailor offerings to local market demands while maintaining the brand’s Scandinavian identity. The company’s approach combines Nordic design principles with adaptability, ensuring that its signature style remains relevant across diverse regions.
Founded in Denmark in 1979, JYSK has grown into a global retail powerhouse, now operating in over 50 countries with a network of more than 3,500 stores worldwide.
