The American brand U.S. Polo Assn. is accelerating its growth in Morocco with the opening of a second store in Casablanca. Less than a year after debuting in Morocco Mall, the brand has launched a new location in the upscale Racine neighborhood—a key residential and retail hub in the country’s economic capital.
The newly opened boutique features both men’s and women’s collections, presented in a space designed to embody the brand’s refined, sport-inspired aesthetic. This latest expansion is part of a broader strategy led by Chiccorner, the exclusive distributor of U.S. Polo Assn. in Morocco. The group is pursuing a selective rollout across major urban centers, focusing on high-visibility locations with strong commercial potential.
Adil Mamoumi, Chiccorner’s CEO, emphasized that the opening reflects a deliberate and steady growth model. The goal, he noted, is to build the brand’s presence in areas that support both its image and its customer experience.
Looking beyond Casablanca, Chiccorner plans to extend the brand’s footprint into additional Moroccan cities, tapping into a growing appetite for international fashion brands with strong identities. The Moroccan market is seen as especially receptive to this kind of offering, with consumer demand continuing to rise.
U.S. Polo Assn. is the official brand of the United States Polo Association, established in 1890. Today, it operates in 180 countries and counts over 1,100 stores worldwide. The brand’s licensing rights for Morocco and North Africa have been held by the Aydınlı Group since 1997.
