High-end bedding manufacturer Flex has officially entered the Moroccan market with the opening of its first showroom in Casablanca, marking the Spanish brand’s debut on the African continent. Already well established across Europe, the Americas, and Asia, the company is now setting its sights on new opportunities in North Africa and beyond.
The Casablanca showroom showcases over 600 products, including a wide range of mattresses, bed bases, and sleep accessories. Flex is aiming to meet the needs of both residential customers and the hospitality sector, especially as Morocco prepares to host major events like the 2025 Africa Cup of Nations and the 2030 FIFA World Cup. The brand is betting on its long-standing expertise to support large-scale lodging projects connected to these global events.
Lamia Lahlou, Managing Director of Flex Maroc, emphasized that sleep comfort remains at the heart of the brand’s value proposition. Her colleague Nabil Benabdeljalil, CEO of Flex Maroc, highlighted the importance of personalized guidance—offered to both individual customers and industry professionals—as a key element of the company’s approach.
Flex products stand out for their proprietary technologies, such as the Multiélastic® spring system, Micro Pocket Premium coils, and Dreamprotect® treatment. The company also offers eco-certified options designed to meet growing demand for sustainable and environmentally responsible products.
Founded in 1912, Flex supplies bedding to a number of prestigious international hotel chains, including Marriott, Sheraton, and Le Méridien. With a global footprint in more than 60 countries and an annual production of over 850,000 mattresses, the company brings considerable manufacturing scale and industry credibility to the Moroccan market.
