The Marrakech-Safi region is set to make a significant impact at the 2025 edition of FITUR (International Tourism Fair), taking place in Madrid from January 22 to 26. Led by the President of the Regional Council, the delegation underscores the region’s strong commitment—both from public institutions and private stakeholders—to showcasing its rich cultural and tourism assets on the global stage.
This high-profile participation is part of a strategic collaboration with the Moroccan National Tourist Office (ONMT) and enjoys the backing of key local authorities, including the Regional Council of Marrakech-Safi, the Marrakech City Council, and the Mechouar Kasbah Municipality. The diversity of stakeholders involved—from hospitality providers and travel agencies to restaurateurs and tourism professionals—highlights the region’s comprehensive and complementary offerings.
As one of the world’s most prestigious tourism trade fairs, FITUR annually attracts over 153,000 industry professionals, 97,000 general public visitors, and more than 9,000 exhibitors spanning various travel sectors, including hospitality, airlines, event organizers, and digital platforms. This premier event presents an unparalleled opportunity for Marrakech-Safi to strengthen partnerships, explore new growth avenues, and solidify its position as a must-visit destination.
Spain: A key market for Marrakech-Safi
Spain remains a pivotal market in the region’s tourism growth, with 2024 witnessing a remarkable 20% increase in tourist arrivals compared to 2023, translating to 450,000 overnight stays. This surge places Spain among the top three source markets for Marrakech-Safi, following France and the United Kingdom. The region’s presence at FITUR 2025 aims to build on these achievements, further enhancing visibility among Spanish industry professionals and travelers alike.
By participating in FITUR, Marrakech-Safi seeks to highlight its distinctive strengths—its exceptional cultural heritage, diverse tourism experiences, renowned hospitality, and world-class infrastructure. Regional stakeholders are working in unison to attract new visitor segments, boost tourism investments, and position the region as an unmissable global destination.
