Household confidence in Morocco saw a noticeable uptick in the second quarter of 2025, signaling a shift in mood after several months of uncertainty. According to the latest data from the High Commission for Planning, the Household Confidence Index rose to 54.6 points, up from 46.6 in the previous quarter and 46.1 a year ago. While still fragile, this rebound suggests that households are beginning to feel a cautious sense of optimism.
That said, many remain skeptical about their current situation. A significant 76 percent of respondents believe their standard of living has worsened over the past year, and just under 7 percent say things have improved. Looking ahead, expectations are split down the middle—about 45 percent foresee no major changes in the next year, while nearly the same proportion fear further deterioration.
Unemployment continues to cast a long shadow over public sentiment, although concerns have eased slightly. More than 71 percent expect joblessness to rise in the near future, while only 14.3 percent anticipate any improvement. This imbalance remains stark, but the trend shows a modest recovery in opinion compared to previous quarters.
When it comes to major purchases, most households are still reluctant. Roughly 73 percent say now is not a good time to buy durable goods, a slight improvement but still a strong majority. Financially, just over half—about 57.6 percent—report being able to meet their expenses, while 40.6 percent admit relying on credit or dipping into savings to get by. Only a small fraction, less than 2 percent, say they are currently able to save money.
Perceptions of financial health over the past year remain largely negative, though expectations are beginning to shift, albeit slowly. Looking ahead, 15.1 percent of households are hopeful that their financial situation will improve, while 23.6 percent fear it may decline further.
Saving remains a serious concern. Fewer than 9 percent of households believe they’ll be able to set money aside in the coming year. And inflation, particularly food prices, continues to weigh heavily on minds. A staggering 94 percent say food costs have climbed over the past 12 months, and nearly 79 percent expect prices to keep rising.
Despite these lingering challenges, the latest indicators suggest a tentative return of consumer confidence. While Moroccan households remain cautious, there are growing signs that their outlook on the economy is beginning to improve.
