Morocco’s mobile market kept growing in 2025, with 59.16 million subscribers by the end of December, up from 58.28 million a year earlier, according to the telecoms regulator.
This means the penetration rate reached 160.65%, showing many people use more than one SIM card to take advantage of different deals.
The three main operators are now almost level. Wana Corporate has 34.12% of the market, Medi Telecom 33.59%, and Itissalat Al-Maghrib 32.29%.
Prepaid offers still dominate, making up 86% of all mobile lines. Contract plans account for the remaining 14%.
Even though there are more users, people are making fewer traditional calls and sending fewer texts. Outgoing calls dropped to 9.47 billion minutes in the last quarter of 2025, down from 10.28 billion in the previous quarter. On average, each user spent 58 minutes a month on calls.
Text messages also fell, with 384 million sent in the fourth quarter, down nearly 4%. This is mainly because people are using internet apps instead.
The fixed-line market is also growing. The number of subscribers rose by 6.29% to 3.22 million. About 28.7% of households now have a fixed line.
Itissalat Al-Maghrib leads this segment with just over half the market, followed by Medi Telecom and Wana Corporate.
Home fixed lines reached 2.66 million, while business lines grew faster, rising 8.43% to 564,000. This suggests more companies are going digital.
Internet access is spreading quickly. The penetration rate reached 112.59% in 2025, up from 109.21% in 2024 and 74.1% in 2019.
The changes show how the market is evolving. People are relying more on mobile internet than calls and texts, while fibre is boosting demand for fixed broadband, especially in cities.
The regulator says its policies, such as making it easier to switch operators and share infrastructure, have helped keep competition strong, with all three operators now holding similar market shares.
Faster internet is also helping online services grow, including e-government and e-commerce.
