Morocco has taken a major leap in the World Tourism Organization’s (UNWTO) global tourism revenue rankings, advancing from 41st place in 2019 to an impressive 31st in 2023. This ten-spot climb places Morocco among the top-performing destinations in terms of growth, highlighting the resilience and vibrancy of its tourism sector.
This success is a testament to the strength of Morocco’s tourism industry and the effectiveness of the strategic initiatives launched in recent years. With a roadmap laid out for 2023-2026, the Moroccan government is aiming even higher: the ambitious goal of reaching 120 billion dirhams in foreign currency tourism revenues by 2026. To achieve this, the plan hinges on two main pillars:
- Increasing visitor numbers
Morocco aims to welcome 17.5 million tourists by 2026, a substantial increase in annual visitor numbers that would help solidify its place among the world’s leading tourist destinations. - Expanding and enhancing tourist experiences
To support these visitor targets, Morocco is intensifying its focus on infrastructure development, with projects that expand and modernize the country’s tourism facilities. Additionally, there is a strong emphasis on diversifying the range of experiences available to tourists, with plans to introduce more innovative and varied attractions.
These efforts align with Morocco’s vision to not only increase tourism revenue but also enrich the cultural and experiential offering for visitors. From luxury resorts to immersive cultural experiences and adventure tourism, Morocco is investing in a tourism portfolio that appeals to a broad spectrum of interests.
Morocco’s recent ranking surge reflects both the robustness of the sector and the potential for Morocco to become an even more prominent player in global tourism. With the roadmap for 2023-2026 well underway, Morocco is positioning itself to achieve new heights, drawing more visitors and increasing its influence on the world tourism stage.
