Nearly 20 million people visited Morocco in 2025, helping the country climb to 22nd place in the world for international tourist arrivals. New figures from the United Nations World Tourism Organization (UN Tourism) show Morocco welcomed 19.8 million visitors last year. That is three places higher than in 2024 and 12 places above its ranking in 2019.
The country also improved its position for tourism revenues, moving from 32nd to 31st place globally. International tourism receipts reached $14.8bn, or around MAD138bn, in 2025.
The government says the results reflect major changes in the tourism sector since the launch of its tourism roadmap in 2023. The strategy focused on adding more flight connections, increasing hotel capacity, improving visitor experiences and strengthening workforce skills.
The growth has continued into 2026. During the first three months of the year, tourist arrivals rose by almost 7%, compared with a global average of 2%, according to UN Tourism.
Tourism Minister Fatim-Zahra Ammor said: “These results confirm the relevance of the vision led by His Majesty King Mohammed VI. They encourage us to continue the efforts undertaken across all areas of the tourism ecosystem in order to sustainably position Morocco among the world’s leading tourist destinations by 2030.”
The latest figures build on a strong year in 2024, when Morocco welcomed a record 17.4 million visitors. Arrivals increased by 14% in 2025 and are now 53% higher than before the Covid-19 pandemic in 2019.
Much of the growth came from key European markets. Visitor numbers from Italy rose by 21% in 2025, while arrivals from the UK increased by 18%. Spain recorded growth of 12%, followed by France at 11% and Belgium at 10%.
Morocco has also widened its appeal beyond traditional beach holidays by investing in ecotourism, business events and golf tourism.
The government’s tourism roadmap, backed by a MAD6.1bn budget, introduced themed travel experiences and helped attract new airline routes through partnerships with international and low-cost carriers.
Investment has also gone into hotels and tourism infrastructure to meet rising demand.
The increase in visitor numbers has been matched by higher spending. Tourism revenues rose by 20.6% during 2025, providing a boost to foreign currency earnings.
The upward trend has continued this year. Morocco welcomed 4.3 million tourists in the first quarter of 2026. By the end of May, total arrivals had reached 7.7 million, helped by a particularly strong month that saw 1.7 million visitors, up 13% from a year earlier.
According to the Foreign Exchange Office, tourism revenues reached MAD44.39bn during the first four months of 2026, a rise of 21.2% compared with the same period last year.
The travel balance surplus stood at MAD34.55bn at the end of April, up 26.7% year-on-year.
Morocco wants to attract 26 million tourists by 2030. The target comes as the country prepares to co-host the FIFA World Cup with Spain and Portugal. Major investments are currently focused on expanding airports and extending the Al Boraq high-speed rail network as Morocco prepares for the expected rise in visitor numbers.
