As Morocco’s national football team prepares for its first match at the FIFA World Cup 2026, the country’s airports are putting themselves in the spotlight too. Airports of Morocco has launched a new nationwide campaign called “Let The Game Take Off”, which focuses on the people working behind the scenes to help fans and travellers move smoothly through the country’s airports.
The campaign centres on a short animated film designed as a comic strip. It compares the teamwork seen on the football pitch with the work carried out every day by airport staff, including reception agents, operations teams, security officers, maintenance workers and passenger assistance staff.
The campaign goes beyond the 2026 World Cup. It builds on ONDA’s partnership with the Royal Moroccan Football Federation and marks the start of the countdown to the 2030 World Cup, which Morocco will host alongside Spain and Portugal.
The campaign will run across television, radio, newspapers, billboards and social media.
It also comes as Morocco pushes ahead with a major expansion of its airport network under its “Airports 2030” strategy.
The plan aims to increase airport capacity across the country to 80 million passengers a year by 2030, up from around 30 million in recent years.
Casablanca Mohammed V Airport, the country’s main international gateway, is being expanded to handle more than 30 million passengers annually.
Other airports are also being upgraded. Marrakech-Menara Airport is set to reach a capacity of 11.5 million passengers a year, while Agadir-Al Massira Airport will be able to handle 4.4 million and Tangier Ibn Battouta Airport 3.7 million.
The airport expansion is closely linked to Morocco’s tourism plans. The country aims to attract 26 million tourists a year by 2030 after welcoming a record 14.5 million visitors in 2023.
Royal Air Maroc is also growing its operations as part of the government’s wider aviation plans. The national carrier aims to expand its fleet from around 50 aircraft today to 200 by 2037.
