Netflix is increasing its subscription prices in Morocco from 2 September, with some plans going up by more than 20%. Customers have started receiving emails about the new prices. The Standard plan will increase from 65 dirhams ($6.50) to 80 dirhams ($8) a month, up by 15 dirhams, or 23%. The Essential plan will rise from 37 dirhams ($3.70) to 45 dirhams ($4.50) a month, an increase of nearly 22%.
Netflix’s website now shows monthly plans ranging from 45 dirhams ($4.50) to 115 dirhams ($11.50).
The email says the higher prices will support “even more new releases and entertainment” and a “consistently improved experience.” It also says subscribers can expect at least 64 new films and series over the next month.
The price increase comes less than three months after the General Directorate of Taxes (DGI) introduced new VAT rules for foreign digital companies.
The rules took effect on 11 June 2026 under the 2024 Finance Law. They require foreign companies that sell digital services to people in Morocco to register with the DGI, report their sales every quarter and pay 20% value-added tax (VAT). The rules apply even if a company has only a small number of customers.
Companies affected include Netflix, Meta, Google and TikTok.
The latest prices are close to what customers would pay after adding the new 20% VAT. A 65-dirham Standard plan becomes 78 dirhams after VAT before rounding to 80 dirhams. A 37-dirham Essential plan becomes 44.4 dirhams, close to the new price of 45 dirhams.
Netflix has not linked the increase to the new tax rules. The company says it is raising prices to invest in new content and improve its service.
The company has also increased prices in other countries. In 2025, Netflix raised subscription fees in the United States, Canada, Portugal and Argentina. The ad-free Standard plan in the United States went from $15.49 to $17.99 a month. In the United Kingdom, it increased from £10.99 to £12.99.
More than 38 million mobile and fixed internet connections are active in Morocco, according to the National Telecommunications Regulatory Agency (ANRT). The growth of fibre broadband has increased demand for HD and 4K streaming.
Netflix’s Premium plan now costs 115 dirhams ($11.50) a month. Rival services include Shahid VIP at about 70 dirhams ($7) a month, while Amazon Prime Video and Apple TV+ cost the equivalent of 45 to 65 dirhams ($4.50 to $6.50) a month.
Netflix has increasingly focused on raising average revenue per user (ARPU) and improving profit margins, rather than only growing its subscriber base.
