Radisson Hotel Group and ALH Hospitality are working on a new 70-room hotel in Casablanca. The Radisson RED Casablanca Anfa is expected to open in the first quarter of 2028. The hotel will be built in Anfa and will target both visitors and people who live in Casablanca. It will offer places to work, eat and meet, rather than focusing only on hotel guests.
The project will include a rooftop swimming pool, a fitness centre and an urban trattoria with views of Casablanca. The hotel will also have restaurants, meeting areas and other shared spaces.
The new hotel is the second Radisson RED property in Casablanca. It also extends the partnership between Radisson Hotel Group and ALH Hospitality, which already operate the 133-room Radisson Hotel Casablanca Gauthier La Citadelle. That hotel opened two years ago.
ALH Hospitality will manage several parts of the project. Its work will cover the design, preparations before the opening, sales and marketing, and the hotel’s operation after it opens.
Radisson Hotel Group will provide the Radisson RED brand, design standards and access to its hotel distribution platforms.
The project is part of Radisson’s wider expansion in Morocco. The group has made the country its priority market in Africa and plans to have 30 hotels operating or under development there by 2030.
Radisson RED is aimed at travellers looking for a more social and informal hotel experience. Its properties usually combine accommodation with restaurants, social areas, workspaces and other facilities that can also attract local customers.
The new Casablanca hotel also fits ALH Hospitality’s plan to build a multi-brand hotel business in the country.
ALH Hospitality was founded in 2020 and is the hospitality arm of ALH Holding, a Moroccan group with more than 60 years of business activity in the country.
The company plans to operate 10 hotels with 1,500 rooms by 2034. Its main target markets are Casablanca, Marrakech, Tangier and Agadir.
ALH Hospitality works as a multi-brand third-party operator. It can develop hotels on new sites, buy existing properties, renovate hotels, operate properties under leases, co-invest in projects and manage hotels for international brands.
Its portfolio is divided into two main areas.
The first is urban hospitality, which focuses on business travellers and people living in cities. These hotels also place a strong focus on restaurants, food and drinks and other lifestyle services.
The second is leisure hospitality, which covers resorts and other holiday-focused properties.
The company’s portfolio includes the Be Live Collection Marrakech Adults Only. Its development pipeline also includes projects in Tangier and Casablanca Port, as well as planned projects in Rabat and Agadir.
Casablanca remains a major market for business and tourism. The city is also seeing new hotel investment as the country prepares to host major international sporting and business events in the coming years.
The Radisson RED Casablanca Anfa will add another lifestyle hotel to that market. The project brings together an international hotel brand and a local operator that is expanding its presence across several Moroccan cities.
