For the first time in his career, Robbie Williams will perform in North Africa, headlining the 19th edition of Jazzablanca. The British pop icon is set to take the stage in Casablanca on Thursday, July 2, marking a major highlight of the festival, which will run from July 2 to 11, 2026.
With a career spanning over two decades, Williams stands among the most celebrated figures in British pop music. His track record speaks for itself: nearly 90 million records sold worldwide, 15 number-one albums in the UK, and 18 BRIT Awards. These achievements place him in the upper echelon of global music artists, and his enduring appeal continues to draw massive crowds.
His Moroccan appearance is part of the BRITPOP tour, which kicked off in May 2025 and has already drawn over 1.2 million fans across Europe. The tour’s success is yet another reminder that Robbie Williams remains one of the most magnetic performers of his generation.
Earlier in 2025, the soundtrack for Better Man (the biopic chronicling his life) topped the UK charts, becoming his 15th album to reach number one. That milestone tied him with The Beatles for the most UK number-one albums, a feat that underscores his lasting impact on the industry. Directed by Michael Gracey, the film received critical acclaim and was even selected for the Oscars. Around the same time, Netflix released Robbie Williams, a documentary series that quickly gained international popularity.
Beyond the stage, Williams has long been active in philanthropy. He co-founded Soccer Aid for UNICEF, an initiative that has raised more than £121 million to support humanitarian projects around the globe. In 2025, he was named FIFA’s official Music Ambassador and co-wrote the anthem Desire, a duet with Laura Pausini.
His upcoming performance at Jazzablanca is more than just another stop on tour, it’s a statement. Bringing an artist of his stature to Casablanca elevates the festival’s global standing and reinforces its ambition to be a major player on the international music scene. As Jazzablanca continues to expand its reach, Robbie Williams’ headline slot signals a bold and exciting direction for the 2026 edition.
