French e-commerce group SRP Groupe says it will continue operating in Morocco through its subsidiary Showroomprivé Maroc, which was included in the consolidation of the group’s accounts in the first half of 2025.
Morocco is one of the markets where the company operates outside France, alongside Spain, Italy and the United Kingdom. The group owns nearly 100% of its Moroccan unit, which supports the international expansion of its online platform Showroomprivé.
Financial data shows that international operations remain a smaller share of the business. Sales outside France reached €60.7m in the first half of 2025, compared with €214.9m in the French market.
International revenue fell by more than 12% compared with the same period last year. The company attributed the decline to limited product supply in some categories, particularly fashion and home equipment.
Despite the slowdown, Morocco remains part of the group’s expansion plans abroad. Showroomprivé says it relies on its European and Moroccan operations to extend its commercial offers in several markets.
Most transactions on the platform are carried out in euros, which the company says reduces exposure to currency fluctuations, including in markets outside France.
The group is also reviewing its strategy as competition intensifies in the e-commerce sector, particularly from low-cost platforms such as Shein and Temu. Measures include reorganising the product offer and speeding up sales campaigns.
Showroomprivé was founded in 2006 by Thierry Petit and David Dayan. It specialises in “flash sales”, offering branded goods at large discounts for limited periods.
The company has also invested in artificial intelligence to personalise offers, improve user experience and reduce product returns.
In the first half of 2025, SRP Groupe reported consolidated revenue of €275.6m, down 13.4% year on year. The group posted a net loss of €30.3m, compared with €20.7m in the same period last year.
