Amid signs of a slowdown in French outbound tourism, Morocco has managed to hold steady and even outperform the broader trend. According to data from the French Tour Operators’ Association (SETO), Morocco stands out as one of the few destinations to register robust growth during the winter 2024–2025 season, defying the cautious mood across the sector.
Between November and the end of April, French tour operators generated a total of €1.778 billion in revenue—an increase that, while modest, reflects overall resilience. Although the number of travelers dropped by 2%, this was offset by a rise in average spending per customer, signaling a form of market stability in a period marked by economic uncertainty.
Morocco’s performance was particularly striking in the mid-haul segment, which accounts for more than half of overall bookings. Traffic to Morocco rose by 10%, outpacing other popular destinations like Tunisia—also on the rise—and the Canary Islands, which saw a slight dip. This surge reinforces Morocco’s status as a leading choice for French travelers, thanks to its geographic proximity, well-developed tourism infrastructure, and a reputation for safety in a world where global travel conditions remain fluid.
Early indicators for summer 2025 suggest that this momentum will continue. While booking patterns remain cautious overall, Morocco is once again bucking the trend, with sales expected to climb by around 12%. Tunisia is also seeing gains, but some European destinations are facing stagnation or mild declines.
This renewed interest in Morocco aligns with a broader strategy driven by national tourism authorities, who have set an ambitious target of attracting 17.5 million visitors by 2026. Key to this plan are expanded accommodations, more frequent air connections, and strategic partnerships with global tourism players to strengthen the country’s appeal year-round.
In a market where reliability has become a critical factor for travelers and tour operators alike, Morocco is emerging as a dependable, high-performing destination. Its steady growth contrasts with the sluggish pace seen across much of the sector, where overall revenue grew by just 2% and passenger numbers barely held steady over the same period.
