Raja Club Athletic has taken a major leap forward by launching its official sports company, Raja S.A., through a groundbreaking partnership with the organization Ports4Impact. The formal agreement was signed on Saturday, August 2, at the club’s academy, in a ceremony attended by key figures from the sports world, business community, and government, including Fouzi Lekjaa, president of the Royal Moroccan Football Federation.
This alliance represents an unprecedented shift in Moroccan football, introducing a co-investment model designed to professionalize and modernize club management. Under the terms of the deal, Ports4Impact is investing 150 million dirhams into the new company, while the Raja association contributes the club’s sporting assets and brand rights, valued at 100 million dirhams. The result is a joint venture worth 250 million dirhams, with Ports4Impact holding a 60 percent stake and the original club association retaining 40 percent ownership.
But this is more than just a financial arrangement. The launch of Raja S.A. is intended to usher in a new era of governance—stable, professional, and in line with the 2008 National Sports Conference, where King Mohammed VI called for Moroccan clubs to adopt stronger structures and embrace public-private partnerships. This initiative is positioned as a direct response to that vision.
The move blends athletic know-how with business expertise, signaling a transformative moment for a club already decorated with 8 continental trophies and 13 national league titles. The broader aim is to secure Raja’s place among Africa’s elite clubs through a reimagined business model and a long-term growth strategy.
For Ports4Impact, the social investment arm of Marsa Maroc, this venture is part of a wider mission to create sustainable impact. The company sees Raja S.A. not just as a sports project, but as a platform that unites sporting ambition with economic opportunity and social development.
