For more than a month, Morocco’s coastal cities were swept up in the energy of one of the country’s biggest summer celebrations: the Maroc Telecom Beach Festival. From July 15 to August 21, six cities—M’diq, Al Hoceima, Martil, Tangier, Saïdia, and Nador—drew in millions of visitors for a series of free, open-air concerts. Set against the backdrop of the ocean and the warmth of summer nights, the festival brought together crowds who danced barefoot in the sand under the stars.
First launched in 2002, the event has grown into a staple of Morocco’s summer calendar. Now in its 21st year, the festival showcased around 200 artists from both Morocco and abroad, covering an eclectic mix of genres. Each evening offered something different, from rap and fusion to chaabi, Amazigh music, raï, reggada, and sharqi. Emerging regional talents also had the chance to perform, opening for major acts and adding a local flavor to each night’s lineup.
Some of the festival’s biggest moments coincided with key national celebrations, including Throne Day, Youth Day, and the anniversary of the King and the People’s Revolution. These dates were marked with large-scale concerts, where thousands gathered in a mix of celebration and national pride.
Designed to be open to everyone, the Beach Festival was about more than just music. Daytime events included street performances, outdoor shows, and dedicated children’s zones, turning the festival into a family-friendly cultural hub. The idea was to make art and entertainment accessible to all, not just through concerts, but through shared community experiences.
This year’s edition also reaffirmed Maroc Telecom’s environmental commitment. Continuing its long-standing partnership with the Mohammed VI Foundation for Environmental Protection, the company used the festival as a platform to support the “Clean Beaches 2025” initiative. Visitors were encouraged to protect coastal spaces through daily awareness campaigns and hands-on educational workshops.
In a new addition to this year’s setup, a mobile studio was set up on the busiest beaches in M’diq, in collaboration with a national radio station. Broadcasting live and via social media, the studio became a central point for audience engagement—hosting artist interviews, interactive games, and connecting festival-goers with the action on and off stage.
Beyond the cultural vibrancy, the festival had a clear economic impact. The influx of tourists gave a boost to local businesses, from hotels and restaurants to small shops and service providers. The event has become more than a music celebration—it’s a key summer engine for the coastal economy.
As the final stage lights dimmed, Maroc Telecom thanked local authorities, performers, technical crews, and the enthusiastic audience who made the 2025 edition a success. This year stood out not just for its rich musical offering, but for its sense of community, inclusivity, and the way it brought culture and place even closer together.
