In Rabat, the Moroccan National Tourist Office (ONMT) and Australian travel company Intrepid Travel have entered into a strategic partnership that aims to reshape how travelers experience Morocco between 2026 and 2031. The agreement was officially signed during a ceremony at the Australian Embassy, attended by Ambassador Damien Donovan.
Intrepid Travel, known globally for its commitment to sustainable adventure tourism and recognized as the first B Corp-certified company in its sector, has pledged to bring 200,000 visitors annually to Morocco by the end of the partnership period. This represents a fourfold increase compared to its current annual numbers.
ONMT’s General Director, Achraf Fayda, described the deal as a powerful driver for boosting Morocco’s global presence—particularly in Australia, New Zealand, and North America. He emphasized the shared vision between the two parties, centered around innovation, excellence, and long-term sustainability.
James Thornton, CEO of Intrepid, reinforced Morocco’s strategic importance to the company, highlighting their mutual commitment to responsible tourism that is deeply connected to local communities and generates meaningful economic value.
Unlike conventional travel packages, Intrepid’s itineraries are designed to offer immersive 10-day journeys through various regions of Morocco. These trips attract travelers who seek authentic, off-the-beaten-path experiences, which typically result in longer stays, greater spending, and a more equitable distribution of tourism revenues across the country.
Staying true to its core values, Intrepid promotes fair and sustainable travel practices, with a strong emphasis on environmental stewardship and community engagement. The company’s nonprofit foundation actively supports grassroots initiatives, particularly those focused on education, social inclusion, and women’s empowerment.
The partnership reflects a deep alignment between the ONMT and Intrepid Travel, built around a shared goal: to develop a tourism model that is competitive, inclusive, and sustainable—one that not only enhances Morocco’s image on the global stage but also uplifts its local regions and people.
