Marrakech will host the 11th edition of the CREMAI trade show from September 19 to 23, 2025. Held under the High Patronage of King Mohammed VI, this landmark event has, for over 20 years, brought together professionals from the hospitality, restaurant, and culinary sectors across Morocco, Africa, and Europe.
This year’s edition comes with an eye toward 2030, aligning with the strategic roadmap outlined by the Royal Vision. Its mission is clear: to elevate training programs, enhance skill development, and position Morocco as a culinary and tourism powerhouse—both continentally and globally.
More than 20,000 visitors and 750 brands are expected to attend, underscoring CREMAI’s status as a vital bridge between North and South. It’s not just a showcase, but a strategic platform where emerging markets are explored, partnerships are forged, and industry transformations are closely observed. CREMAI has become a front-row seat to changing consumer behaviors, rising expectations, and the latest innovations reshaping the culinary world.
At the center of the show is the Carrefour des Chefs, a culinary arena that will host some of the most prestigious competitions in the region. Two flagship contests will take place, both under the High Patronage of the King. The African Bakery Cup will spotlight the craft and creativity of the continent’s top bakers. Meanwhile, the Halima Morjane Trophy—the African and Middle Eastern Women Chefs Cup—will celebrate the journeys of women who are redefining leadership in the kitchen through talent, vision, and excellence.
National competitions will also feature prominently, serving as both a talent search and a training ground for international contests. TOC Maroc will select the country’s next culinary ambassadors across various categories including cuisine, pastry, and—for the first time—pizza. The Rahal Trophy will continue to promote Moroccan gastronomy by honoring innovation, heritage, and knowledge-sharing across generations.
Other awards like the Omar Trophy, dedicated to chefs with disabilities, and the MAM—Best Apprentice in Morocco—highlight the event’s commitment to inclusion and personal growth. These honors are designed not only to reward talent but also to inspire future professionals and reinforce the values at the heart of gastronomy: craftsmanship, passion, and community.
The rising success of Moroccan teams on the global stage—at events like the Bocuse d’Or Africa and the World Bakery Cup—reflects a broader momentum. These achievements are proof of how far the country has come in culinary training, teamwork, and sector-wide investment.
Backed by key industry federations, local institutions, and regional stakeholders in the Marrakech-Safi area, this edition of CREMAI aims to reaffirm its strategic importance in Morocco’s territorial and economic development. For a few days in September, Marrakech will once again become the beating heart of Moroccan and African hospitality.
