Enterprise Ireland released a report on Friday positioning Morocco as a fast-rising strategic market for Irish businesses. The agency pointed to Morocco’s location at the crossroads of Africa and Europe, its political stability, modern infrastructure, and proximity to European markets as factors that make the country an attractive gateway into the continent.
The report also highlighted the progress Morocco has achieved under King Mohammed VI, not only in economic development but also in human capital. It identified renewable energy, aerospace, automotive manufacturing, agricultural technology, education, and digital innovation as the most promising areas for foreign investors.
Economic and trade ties between Ireland and Morocco have expanded considerably in recent years. Ireland now ranks as Morocco’s third-largest source of foreign direct investment, and Irish exports to the country continue to grow steadily. Free trade agreements have given Morocco a competitive edge, allowing it to face lower U.S. tariffs—around 10 percent compared with up to 30 percent for some of its regional neighbors.
Enterprise Ireland stressed that Morocco’s development agenda aligns closely with Ireland’s economic strengths, creating fertile ground for long-term partnerships. In 2024, bilateral trade rose by 15 percent, driven by sectors such as aviation, engineering, construction, and education.
Ireland’s decision to open an embassy in Rabat underscores how significant this relationship has become. Direct flights between the two countries, now numbering five, are also boosting business and cultural exchanges. These developments reflect deepening ties across political, economic, educational, and cultural spheres, cementing Morocco’s position as a key partner for Ireland both in the region and across Africa.
