LabelVie Group is continuing its national expansion with the launch of a new Atacadão store in Essaouira, further cementing its presence in southern Morocco. This latest opening brings the total number of Atacadão outlets across the country to twenty, marking another key step in the group’s long-term growth strategy.
Following recent openings in Taroudant, Taourirt, Béni Mellal, Kelaât Sraghna, Nador, and Khémisset, the group is pressing ahead with its Vision 2028 roadmap. This plan is focused on expanding its retail footprint while supporting local economies and making affordable prices more accessible to the public.
The new store in Essaouira covers a plot of 6,500 square meters and sits adjacent to an existing Carrefour supermarket. It also features a 4,000 square meter parking area, ensuring convenience for shoppers. The overall investment in the project reached 100 million dirhams, resulting in the creation of 120 direct jobs and an additional 80 indirect positions within the region.
With this new location, Atacadão is reaffirming its commitment to the cash-and-carry model that serves both businesses and individual customers. The format offers a wide product selection, wholesale pricing, the option to buy items individually, and frequent promotions on hundreds of everyday goods.
Hicham Yacoubi, Deputy General Manager of Atacadão, emphasized the brand’s goal of offering the best prices nationwide. By optimizing distribution and avoiding unnecessary logistics costs, the company aims to help boost consumers’ purchasing power while contributing to local economic vitality.
Now present in 19 cities, Atacadão operates more than 70,000 square meters of retail space and offers over 7,000 product references, reinforcing its status as a major player in Morocco’s retail landscape.
