Casablanca is set to host the fifth edition of Digital Now from December 10 to 12, 2025, reaffirming the city’s growing reputation as a hub for digital innovation across Morocco and Africa. The event will take place at the ICEC Exhibition Center in Aïn Sebaâ and carries a strong message: making digital transformation accessible to everyone.
This year’s edition aims to guide companies through their technological evolution, leveraging innovation to help them strengthen their presence both locally and internationally. Far more than just a showcase of new tech, Digital Now 2025 is designed as a collaborative space—where entrepreneurs, investors, and tech experts can connect, share ideas, and spark joint ventures that fuel long-term growth.
Last year’s event drew over 2,000 attendees, featuring a dynamic mix of keynotes, hands-on masterclasses, showcases from emerging talents, and a formal networking evening. That momentum helped solidify Digital Now as a cornerstone event within the region’s tech landscape, drawing startups, venture capital firms, and thought leaders from across a broad range of industries and geographies.
For its fifth edition, the organizers are setting their sights higher than ever. Attendance is expected to surpass 10,000, with more than 50 speakers and over 200 exhibitors confirmed. The agenda includes eight panel discussions, four masterclasses, a startup showcase area, a dedicated African innovation pavilion, a B2B networking zone, and a closing gala designed to bring together decision-makers and disruptors under one roof.
The event is spearheaded by the Club des Dirigeants (CDD), a nationwide business network that counts more than 8,000 members. The CDD’s activities are anchored in 10 business circles, 80 professional meetups, and several international conferences, with a growing digital footprint across 30 countries. Through this extensive ecosystem, the club plays a strategic role in promoting innovation and entrepreneurship.
By partnering with both national and international institutions committed to advancing digital capabilities, Digital Now reinforces its mission to drive the digital economy forward. The focus remains firmly on using innovative technologies to boost business performance, create jobs, and fast-track economic modernization across key sectors.
Driss Drif, who chairs the organizing committee, emphasized that this edition is all about building a robust innovation ecosystem. The goal, he said, is to empower every stakeholder with the tools they need to embrace the digital world and play a role in shaping a more connected, inclusive, and competitive economy.
This initiative aligns closely with the strategic roadmap of the Club des Dirigeants, which places innovation and skills development at the core of its vision. The long-term objective is to create a future-oriented business environment that’s both sustainable and growth-driven.
