As Morocco gears up to host the 2025 Africa Cup of Nations, the Rabat–Salé–Kénitra region is rolling out a major upgrade of its hospitality sector. In anticipation of the influx of visitors and international attention the tournament will bring, local tourism leaders are taking decisive action to ensure the region is ready to meet the moment.
A new training initiative has been launched by the Regional Tourism Council in collaboration with the Regional Association of the Hospitality Industry. Backed by the local authorities, the program is aimed at enhancing service standards across hotels and restaurants in the area, which is set to play a central role during the competition.
Rabat is expected to host several high-profile matches, including a large share of the group stage and key knockout games. With this spotlight comes significant pressure—not only to manage a surge in visitor traffic but also to shape how the capital is perceived globally. In this context, elevating the quality of service isn’t just a nicety—it’s essential.
The training program takes a hands-on, immersive approach, targeting four key pillars of hospitality: guest reception, safety, room maintenance, and hygiene. Two rounds of training are planned. The first, currently underway from December 4 to 10, features specialized modules designed for frontline staff. A second session, set for December 11, will broaden the reach to include more establishments across the region.
For Mehdi Hameda Benchekroun, president of the Regional Tourism Council, this effort is more than just logistical preparation—it’s a strategic move to raise Rabat’s profile across the African continent. He sees it as a way to guarantee visitors an exceptional welcome during one of the biggest sporting events on the continent.
Jabir Bendaoud, who leads the Regional Association of the Hospitality Industry, echoed that sentiment, praising the strong commitment of local hotel operators. He described the program as a direct investment in the overall experience being offered to teams, fans, and tourists alike.
