The 2025 Africa Cup of Nations, hosted in Morocco, has shattered all digital records and redefined what a continental football tournament can achieve online. With more than 6 billion views across social media platforms, the event has become the most-watched continental football competition in digital history, according to the Confederation of African Football (CAF).
Driving this unprecedented surge in visibility were 5.2 billion video views, fueled largely by the passion of African fans and the global engagement of the diaspora. Together, they propelled the tournament’s reach far beyond Africa’s borders, turning it into a worldwide cultural and sporting moment.
At the heart of this digital explosion was a stream of content that traveled fast and wide—thrilling goals, high-stakes moments, behind-the-scenes clips, and unfiltered fan reactions lit up timelines across the globe. The tournament didn’t just trend; it became a movement, speaking to fans in every language and culture.
CAF also reported an astonishing 285 million interactions, a sign of the deep emotional connection between the event and its followers. TikTok emerged as the epicenter of this digital celebration, with over one million videos posted under the hashtag #TotalEnergiesAFCON2025. The platform became a creative playground where fans reimagined the tournament through their own lens – sharing everything from clever celebrations and tactical breakdowns to musical tributes, fashion inspired by the event, and humorous remixes.
This momentum didn’t just entertain – it helped the Africa Cup of Nations capture a younger, more global audience and spotlight African football culture like never before. According to CAF, these record-breaking numbers reflect a deliberate shift toward innovation, fan engagement, and international openness.
With its vibrant online presence and unmatched digital impact, the 2025 Morocco-hosted edition has set a new benchmark for how African football is followed, shared, and celebrated on a global stage.
