Accor says it met its 2025 targets despite ongoing economic and geopolitical tensions, as travel demand remained strong.
The French hotel group reported revenue of €5.64bn for the year, up 4.5% at constant exchange rates. Revenue per available room (RevPAR) rose 4.2% over the year, with a 7% increase in the fourth quarter.
Current operating profit reached a record €1.2bn, marking the third consecutive year of growth. The Luxury and Lifestyle division recorded a 20% rise in operating profit at constant exchange rates.
Accor continued to expand its network. Its hotel portfolio grew by 3.7% in 2025, while its development pipeline increased by 10.3%. Management and franchise revenue rose 5.9% to €1.43bn at constant exchange rates.
As of 31 December 2025, Accor operated 5,836 hotels with 881,427 rooms worldwide.
The company said the market environment remained supportive, with the number of travellers now above 2019 levels. It pointed to a solid recovery in Asia-Pacific. Despite inflation, tourism spending continued to rise, although the group said it remains cautious given economic and geopolitical uncertainty.
Accor said its loyalty programme has reached maturity and is now making a significant contribution to revenue and operating profit. In January, the group integrated its ALL Accor app into ChatGPT as part of a wider push into technology and artificial intelligence.
The company said it is continuing to optimise its operating model, with a stronger focus on franchising in mature markets and ongoing efforts to improve margins.
On sustainability, Accor said 57% of its hotels were eco-certified by the end of 2025, exceeding its 55% target. Water consumption intensity was reduced by 5%, above its 4% goal.
Following the results, Accor announced a new share buyback programme for 2026, after returning €743m to shareholders in 2025.
