Alliances said it increased revenue and cut debt in 2025, as Morocco’s property market continued to shift.
The developer reported consolidated revenue of 2.432bn dirhams for the year to 31 December, up 3% from 2.363bn dirhams in 2024. Fourth quarter revenue reached 458m dirhams.
The company said that under the accounting rules applied in 2024, full-year revenue would have been close to 2.7bn dirhams, marking a 14% rise year on year.
Pre-sales rose 35% in the final quarter to 879m dirhams, compared with 652m dirhams in the same period a year earlier. A total of 845 units were pre-sold between October and December.
Over the 2022–2025 period, the group generated 8.416bn dirhams in revenue, exceeding the 8bn dirhams target set in its development plan.
The order book stood at 6,205 units, representing around 4.1bn dirhams in secured property value. Units under construction increased to 6,499 at the end of 2025, up from 5,738 a year earlier.
Cash collections rose 17% to 1.9bn dirhams. Net debt fell 24% to 1.303bn dirhams, down from 1.713bn in 2024.
The debt figure includes a 449m dirham bond issue completed in December 2025, partly used to finance the purchase of more than 97 hectares of land in Marrakech.
