Auto Hall, one of Morocco’s main car dealers, posted solid results for 2025, boosted by higher sales and a recovering car market.
The group reported total revenue of 5.9 billion dirhams, up 18% from 2024, according to its board meeting on 12 March, led by Karim Ghellab.
It sold 25,778 vehicles last year, an 18% rise on 2024. Passenger cars and light commercial vehicles accounted for 22,612 units, up 20%.
Morocco’s car market also grew strongly, with 235,372 passenger cars and light commercial vehicles registered in 2025, a 33% increase. The growth came mainly from short-term car rentals and new Chinese car brands entering the market.
Auto Hall expanded its range with new models, including hybrid and plug-in hybrid cars, which helped push sales.
Other parts of the business also grew. Autocaz, the group’s used-car branch, sold 1,879 vehicles, up 6%, supported by better quality and improved online channels.
Auto Hall Crédit, the finance arm, lent 2.148 billion dirhams, up 58%, thanks to new partnerships and careful risk management. The group’s insurance branch collected 28 million dirhams in net premiums, reaching 52% of its network customers.
Profits jumped. Consolidated operating profit almost doubled to 273 million dirhams, and net profit rose to 100 million dirhams from 17 million in 2024. The group said stronger performance and fewer one-off costs drove the increase.
At the parent company level, revenue reached 4.4 billion dirhams, up 22%, while pre-tax profit fell to 169 million dirhams due to no exceptional property gains like in 2024.
The board will propose a dividend of 2 dirhams per share at the AGM on 30 April 2026.
Auto Hall plans to keep expanding its car range, grow services like financing, insurance and used cars, and improve operations to maintain profit growth.
