Morocco’s favourite brands and public figures were announced at the Love Brand 2026 awards on Tuesday night during LI Week.
The ranking comes from a survey of 4,836 people in six major cities. Organisers said the study followed standards from the High Commission for Planning and has a 95% confidence level with a 2% margin of error.
Brand winners
Dari came first in the food category. Coca-Cola topped drinks. Signal led personal care and McDonald’s ranked first in fast food.
Shell won the energy category. Banque Populaire led banking and Wafa Assurance led insurance. Inwi ranked first in telecoms and Renault led cars.
Nike topped fashion, Royal Air Maroc led travel and tourism, and Marjane came first in retail.
Special awards went to Orange, Nike and Apple as International Love Brands. Inwi and Marjane were named Moroccan Love Brands.
Public figures
Amine El Aouni topped the influencers list. Footballer Achraf Hakimi from Paris Saint-Germain led the sports category, followed by coach Tarik Sektioui and goalkeeper Yassine Bounou.
Hassan El Fad came first in acting and Asmae Lmnawar led the music category.
