Yassine Bounou is making a move off the pitch by investing in the company behind the popular restaurant chain Little Mamma.
ATA Value Capital, the parent company of the Moroccan brand, announced that Bounou and CDG Invest Growth have both joined its shareholder base as part of plans to support the group’s future growth.
The value of the investment was not disclosed.
Bounou is already a familiar face to Little Mamma customers. Over the past few years, he has appeared in the brand’s promotional campaigns and marketing content.
His latest move takes that relationship a step further, turning him from a brand supporter into an investor in the company.
The arrival of Bounou and CDG Invest Growth will help speed up its expansion plans and strengthen its position in Morocco’s restaurant sector.
Little Mamma has grown rapidly in recent years and now operates dozens of restaurants across the country through a mix of company-owned branches and franchise partnerships.
CDG Invest Growth, an investment arm of the state-owned CDG Group, also joined the company’s capital. The fund supports Moroccan businesses with strong growth potential.
The new funding is expected to help finance future expansion, including new restaurant openings, improvements to supply chains and investments in operations.
The deal also reflects a growing trend among top athletes, who are increasingly investing in businesses instead of limiting their involvement to sponsorship and advertising partnerships.
