Radisson Hotel Group plans to grow its portfolio in Morocco to 30 hotels by 2030 after naming the country one of its priority markets in Africa.
The move comes as the hotel group signed and opened 160 hotels with more than 22,000 rooms during the first half of 2026.
“We create value for our guests and owners through our brands and teams,” said Elie Younes, Executive Vice President and Global Chief Development Officer. “We believe in the deeply sustainable nature of our business and are committed to generating market-leading returns for all our stakeholders.”
The company said tourism continues to grow. Morocco welcomed 19.8 million visitors in 2025. Another 4.3 million tourists arrived during the first quarter of 2026, up 7% from the same period last year.
Radisson said the country’s tourism growth, major infrastructure projects and the 2030 FIFA World Cup are creating demand for new hotels in both large and smaller cities.
Several projects are already under way.
The Lincoln Casablanca, A Radisson Collection Hotel, is due to open later this year after the restoration of the landmark 1917 Art Deco building on Boulevard Mohammed V. It will become the first Radisson Collection hotel in North Africa.
The company is also developing the Radisson Blu Resort & Conference Center in Casablanca Bouskoura. The project will expand its presence in one of Casablanca’s growing business and events districts.
Radisson will also open its first hotel in Rabat.
The group recently opened Radisson Residences Taghazout Bay. The property has 208 serviced apartments, two outdoor swimming pools and padel courts overlooking the Atlantic Ocean.
Radisson is using different brands to target different travellers. Radisson Collection will focus on luxury and heritage hotels. Radisson Blu will serve business centres and resort destinations, including Casablanca, Bouskoura and Al Hoceima. Radisson RED is planned for Casablanca and Marrakech and will target younger business and leisure travellers. Radisson and Radisson Individuals will focus on serviced residences and hotel conversions, including projects in Taghazout Bay and Rabat.
The company has also created a local business in Morocco, led by Regional General Manager Hamid Sidin. Radisson said the local team will help complete projects faster, strengthen ties with developers and improve day-to-day operations.
The expansion is part of a wider global growth plan.
Radisson signed and opened 160 hotels during the first six months of 2026 in Europe, the Middle East, Africa and Asia-Pacific.
The group now has more than 100 hotels operating or under development across Africa.
Europe added projects including the Radisson Collection Hotel Frankfurt and Radisson RED Vienna Danube Riverside. Radisson RED also entered New Zealand, the Philippines and Türkiye for the first time.
China remains one of the company’s biggest markets with more than 260 operating hotels.
India recorded one of the fastest growth rates. Radisson signed and opened 22 hotels there during the first half of the year, increasing its development pipeline to nearly 100 properties. The company aims to grow to 500 hotels in India within the next five years.
Radisson also expanded its Verified Net Zero programme by adding ten hotels in Northern Europe. The first participating hotel in South Africa also joined the programme.
In France, Les Loges at Cour des Loges Lyon, A Radisson Collection Hotel, won its first Michelin star ten months after reopening.
