SoPharma announced the launch of the Erborian beauty product range in Morocco, a line that blends Korea’s ancient beauty heritage with the demands of the most modern consumers. Known for its hybrid formulas combining makeup and skincare, Erborian stands out for its commitment to quality, innovation, and ingredient safety.
With a strong commitment to “Safe & Conscious” formulations, Erborian strives to offer the best skincare, while adhering to the strictest European regulatory standards.
Commenting on the launch, Ismail Cheikh Lahlou, General Manager of SoPharma, said: “We are proud to launch the renowned Erborian product line in Morocco. Erborian is distinguished by a unique approach to cosmetics: each ingredient, whether natural or synthetic, is carefully selected for its effectiveness and safety. By becoming the exclusive distributor of the Erborian brand in Morocco, SoPharma brings the art of Korean beauty fusion through innovative dermo-cosmetic products.”
Erborian products draw their strength from iconic ingredients in Korean tradition, such as Centella Asiatica, Ginseng, Bamboo, and Yuza, known for their benefits in brightening and regenerating the skin. Erborian is committed to continuously improving its formulas. The brand’s Quality Lab constantly tests and integrates next-generation ingredients to enhance the user experience while reducing environmental impact.
With the launch of Erborian, SoPharma reaffirms its role as a pioneer in the health and wellness sector in Morocco, bringing beauty solutions inspired by Korean rituals to Moroccan consumers concerned about their skin and well-being.
Erborian products are now available for purchase in pharmacies, parapharmacies, and through all SoPharma-approved skincare retail partners.
