The Moroccan Competition Council has received notification regarding the acquisition of a stake in YolaFresh USA Inc. by Al Mada Venture Cap. YolaFresh, a U.S.-based startup with operations in Morocco, specializes in optimizing the fruit and vegetable supply chain. The company creates a direct link between local farmers and distributors, making fresh, high-quality products more accessible while supporting key players in the agricultural sector.
Al Mada Venture Cap is an investment fund focused on technological innovation, with a primary mission to support startups across the African continent. The fund’s goal is to back ventures that drive progress in various industries, including agriculture and supply chain optimization.
YolaFresh, though headquartered in the U.S., plays a significant role in Morocco by bridging the gap between farmers and retailers, ensuring an efficient flow of fresh produce from farms to consumers.
