The Lesieur Cristal group has announced a new partnership with Buildings & Logistic Services (BLS) for third-party logistics (3PL) management of 12,000 pallet positions at its new Tit Mellil facility. BLS successfully secured the contract following a competitive bid launched by Avril, Lesieur Cristal’s main shareholder, aiming to expand its logistics capabilities in Morocco.
BLS, a leader in end-to-end logistics in the country, had previously unveiled plans for a 40,000-square-meter logistics platform, set to be fully operational by January 1, 2025.
Commenting on the partnership, Brahim Laroui, CEO of Lesieur Cristal, said, “We chose the most competitive offer, considering both pricing and quality of service, along with professionalism in logistics management. We are excited to sign this contract and strengthen our supply chain with Buildings & Logistic Services.”
Moncef Belkhayat, CEO of BLS, expressed his pride in working with such a prestigious group, stating, “We are honored to support Lesieur Cristal in its strategic growth plans. We will utilize all our resources to deliver customized, high-quality logistics solutions to enhance our partner’s productivity.”
Anass Moutaoukil, Managing Director of BLS, echoed the enthusiasm, highlighting the strategic importance of this deal. “This agreement marks a new chapter in our collaboration, paving the way for even closer cooperation through the integration of additional services across the logistics value chain. It strengthens our leadership in Morocco’s logistics sector and reinforces our commitment to providing innovative, high-quality solutions.”
