M-AUTOMOTIV, a leading Moroccan automotive group, has inked an exclusive partnership with Chinese industry giant JAC Motors, aiming to bring a broader selection of utility and personal vehicles to Moroccan consumers. This alliance not only signifies JAC Motors’ first exclusive foray into Morocco but also highlights a shared vision between the two companies: providing innovative and sustainable mobility solutions tailored to local needs.
The partnership marks a pivotal step for M-AUTOMOTIV as it strives to cement its role as a top player in Morocco’s automotive landscape. The introduction of JAC Motors’ diverse range—including trucks, vans, utility vehicles, pickups, and passenger cars—will allow M-AUTOMOTIV to meet Morocco’s growing demand for modern, versatile vehicles. The distribution strategy involves both imported Complete Built-Up (CBU) models and locally assembled Completely Knocked Down (CKD) units, a move expected to create local jobs and boost the economy through partnerships with Moroccan assembly plants.
Souhail Houmaini, CEO of M-AUTOMOTIV, commented, “This collaboration with JAC Motors is a strategic milestone that reinforces our leading position in Morocco’s auto market. We are committed to offering accessible, modern mobility solutions that cater to the evolving needs of our clients. We’re also proud to contribute to local employment with a robust recruitment plan aligned with this partnership.”
