Hyundai Maroc’s exclusive distributor, Global Engines, has announced the appointment of Saad Bezzate as its new General Manager, effective December 1, 2024. Bezzate, a seasoned professional within the company, steps into the role with a wealth of experience and a clear vision for the brand’s growth in Morocco.
Saad Bezzate’s journey with Hyundai Maroc began in 2020 when he joined Bugshan Automotive as Director of the Casablanca and Mohammedia branches. Over the years, he steadily climbed the ranks, taking on roles as Director of Marketing and Sales, and later, Brand Director for Hyundai Maroc. This career path has equipped him with a deep understanding of the Moroccan automotive market and the strategic expertise needed to guide Hyundai Maroc toward greater achievements.
In his first remarks as General Manager, Bezzate expressed his ambitions to transform Hyundai Maroc into a key player in sustainable mobility. He emphasized the company’s commitment to expanding its lineup of electric and hybrid vehicles, particularly through the IONIQ series, which exemplifies Hyundai’s push toward environmentally friendly solutions. His vision also includes enhancing customer satisfaction by delivering a personalized and exceptional experience at every stage of their journey with Hyundai.
Bezzate highlighted that Hyundai Maroc’s future lies in balancing innovation with sustainability. The company aims to consolidate its leadership in the Moroccan market by offering modern, efficient vehicles while gradually preparing the country for a transition to greener mobility options. By focusing on technological advancements and fostering deeper connections with customers, Hyundai Maroc is set to strengthen its position as a trusted brand for Moroccan consumers.
With this new leadership, Hyundai Maroc is embarking on a dynamic new chapter. Bezzate’s appointment signals a fresh approach, combining innovation, customer-centric strategies, and sustainability to ensure the brand’s continued success in a rapidly evolving industry. As the world moves toward greener, more efficient mobility solutions, Hyundai Maroc is determined to be at the forefront of this transformation, underlining its role as a leader in the Moroccan automotive landscape.
