Crédit du Maroc and AtlantaSanad Assurance, both subsidiaries of Holmarcom Finance Company, have embarked on an ambitious partnership set to reshape Morocco’s bancassurance landscape. As of January 1, 2025, AtlantaSanad Assurance has become the exclusive provider of insurance solutions for Crédit du Maroc, offering a wide range of products tailored to individuals and businesses.
This strategic alliance aligns perfectly with Holmarcom Finance’s long-term vision, which focuses on accelerating the growth of its subsidiaries while fostering synergies across its financial services. The ultimate goal? To boost competitiveness by delivering integrated solutions that seamlessly blend banking and insurance expertise.
For AtlantaSanad Assurance, this partnership represents a powerful growth lever, unlocking new distribution channels and strengthening its market leadership. Jalal Benchekroun, CEO of AtlantaSanad Assurance, highlights the significance of this collaboration:
“By combining our insurance expertise with Crédit du Maroc’s extensive distribution network and advisory capabilities, we are bringing tangible value to their customers in terms of protection and savings. This partnership will enable us to capture new market share and solidify our position significantly starting in 2025.”
Crédit du Maroc sees this collaboration as a unique opportunity to diversify its service offerings and better address customer needs. Ali Benkirane, Chairman of the Management Board at Crédit du Maroc, shares his enthusiasm:
“We are delighted with this partnership, which will help us achieve our bancassurance ambitions. With AtlantaSanad, we can offer our customers a diversified and competitive product range, seamless digital experiences, and top-tier service that meets the highest market standards.”
Existing customers can rest assured—this partnership does not impact their current policies, with coverage and premiums remaining unchanged. Instead, they will benefit from an expanded product lineup, including high-performance savings plans and tailored insurance solutions. Enhanced customer support and innovative digital tools will further improve accessibility and convenience.
This agreement marks a major milestone for AtlantaSanad Assurance, which has already established a successful collaboration with CIH Bank. By joining forces with Crédit du Maroc, the company aims to accelerate its growth trajectory and capture an even larger share of the bancassurance market.
On the other hand, Crédit du Maroc is looking to deepen its customer relationships by offering comprehensive financial solutions that cater to evolving needs in financial security and wealth management.
Through this strategic union, Crédit du Maroc and AtlantaSanad Assurance are committed to delivering an optimal customer experience while actively contributing to the growth and modernization of Morocco’s bancassurance sector.
