Acer is stepping up its presence in Morocco through a strategic partnership with Disty Technologies, one of the country’s most established IT distributors. The collaboration is designed to give the Taiwanese tech brand a firmer foothold in the Moroccan market by leveraging Disty’s deep expertise in logistics, sales, and technical support.
Under the new agreement, Disty Technologies will oversee the full rollout of Acer’s product lineup, making it more accessible to both individual consumers and businesses. A key part of the deal is an enhanced customer support framework, including strengthened after-sales services, aimed at providing a more seamless experience across the board.
For Disty Technologies CEO Youness El Himdy, this partnership is a natural extension of the company’s strategy. With an already robust portfolio of leading global tech brands, Disty sees the addition of Acer as another step in solidifying its status as a key player in Morocco’s IT distribution landscape.
Acer, for its part, is setting its sights firmly on Morocco as a pivotal market in its North African expansion. According to Angelo D’Ambrosio, who oversees Southern Europe and North Africa for the company, the partnership with Disty represents a long-term commitment to embedding the Acer brand into the country’s fast-evolving digital ecosystem.
With a product range that spans consumer, business, and institutional needs, Acer is banking on the synergy between its broad offering and Disty’s on-the-ground reach. The partnership is part of a larger push toward digital transformation, supported by accessible and dependable tech solutions designed to meet the growing demands of the Moroccan market.
