Al Barid Bank has just announced the launch of its latest institutional communication campaign, “Al Barid Bank, 3lik n3ouwel” (“Al Barid Bank, We’ve Got Your Back”). This initiative is closely tied to the bank’s recent sponsorship agreement with Ayoub Sadni, a young Moroccan Paralympic athlete. The campaign underscores a significant moment in the bank’s ongoing mission to champion values of inclusivity, citizenship, and community engagement, aligning seamlessly with its motto, “A Bank for All Moroccans.”
The partnership with Ayoub Sadni, formalized on June 26, 2024, is a testament to these principles. Sadni, a 400m T47 specialist, is celebrated not only for his athletic achievements but also for his resilience and determination. He won a gold medal at the 2020 Paralympic Games, where he also set a new world record. His prowess was further demonstrated at the 2023 World Para Athletics Championships in Paris, where he claimed the world champion title and shattered another world record.
By spotlighting this partnership, Al Barid Bank is reaffirming its commitment to supporting athletes who embody the bank’s core values. As a socially responsible institution that strives to be accessible to all, Al Barid Bank is dedicated to nurturing Moroccan talent and fostering a spirit of inclusivity throughout the community.
